Frequently asked questions (FAQ)
Why our prices don't look like typical Jewellery prices?
In your perception Jewellery prices are constant, and they remain that way for a long time?
But they shouldn't. I'll explain why: jewels contain precious materials.
Those materials prices vary every single moment. It is like the stock market or the currency markets.
You will see some jeweller prices constant. For years sometimes.
That means that their profit margin is so high that they don't even care about if the cost of the material changes.
We keep our prices as low as possible, so variations in the cost of materials reflect on them.
What is Sterling silver?
Sterling silver is an alloy* of silver. It contains 92.5% by weight of silver and 7.5% by weight of other metals, usually copper. The sterling silver standard has a fineness** of 925***.
Alloy: a combination of metals or a metal and another element.
Fineness: The fineness of a precious metal object represents the weight of fine metal therein. It is the proportion to the total weight. That includes alloying base metals and any impurities.
925: It is a standard in the Jewelry industry that means that the material is 92.5% pure.